prikaz prve stranice dokumenta Analiza poslovanja odjela prodaje i marketinga hotela Pinija
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undergraduate thesis
Analiza poslovanja odjela prodaje i marketinga hotela Pinija
2019. urn:nbn:hr:146:665816
Kovačević, Ante
VERN University

Cite this document

Kovačević, A. (2019). Analiza poslovanja odjela prodaje i marketinga hotela Pinija (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:665816

Kovačević, Ante. "Analiza poslovanja odjela prodaje i marketinga hotela Pinija." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:665816

Kovačević, Ante. "Analiza poslovanja odjela prodaje i marketinga hotela Pinija." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:665816

Kovačević, A. (2019). 'Analiza poslovanja odjela prodaje i marketinga hotela Pinija', Undergraduate thesis, VERN University , accessed 22 October 2021, https://urn.nsk.hr/urn:nbn:hr:146:665816

Kovačević A. Analiza poslovanja odjela prodaje i marketinga hotela Pinija [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2021 October 22] Available at: https://urn.nsk.hr/urn:nbn:hr:146:665816

A. Kovačević, "Analiza poslovanja odjela prodaje i marketinga hotela Pinija", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:665816

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Metadata
TitleAnaliza poslovanja odjela prodaje i marketinga hotela Pinija
Title (english)Sales and Marketing Department of the Hotel Pinija
AuthorAnte Kovačević
MentorDubravko Kraus (mentor)
GranterVERN University
Zagreb
Defense date and country2019-04-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U završnom radu “Analiza poslovanja odjela prodaje i marketinga hotela Pinija” analizirano je poslovanje odjela prodaje i marketinga Hotela Pinija. Razlog odabira teme je zainteresiranost za samu prodaju hotela te njezin marketing. Na početku rada upoznaje se čitatelja sa samim hotelom, a potom se, s obzirom na ono što teorija smatra poslovima i aktivnostima odjela prodaje i marketinga, razmatra rad takvog odjela u spomeutom hotelu. Pri izradi rada primijenjene su sljedeće metode istraživanja: metoda teorijske analize, analiza dosadašnjih istraživanja, metoda deskripcije te komparativna metoda kojom se uspoređuje hotel Pinija s najvećim konkurentom na tom području. Kada se sagleda cijeli rad iz njega možemo uvidjeti kako zapravo poslovanje odjela prodaje i marketinga izgleda u praksi.
Abstract (english)
In the final work "Sales and Marketing Department of the Hotel Pinija ", the sales and marketing department has been analyzed, in addition to the theory of sales and marketing practices of Hotel Pinija. The reason for choosing a theme is interest in the hotel itself and its marketing. At the beginning of the work, the reader is acquainted with the hotel itself, and then, considering what the theory considers as jobs and activities of sales and marketing departments, he considers the work of such a department at a hotel. The following research methods were applied during the work: the method of theoretical analysis, the analysis of the previous researches, the descriptive method and a comparative method comparing the Pinija hotel with the largest competitor in the area . When we look at the whole work from it, we can see how the sales and marketing department actually looks like in practice.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:665816
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-05-22 11:16:45