This thesis explores the role and potential development of the human resource management (HR) function in Marina Punat Group, one of the oldest and largest marinas in the Adriatic region. The study focuses on analyzing the current state of HR management in the organization, identifying key challenges, and providing recommendations for the formalization and advancement of the HR function. The research methodology employed a combination of quantitative and qualitative methods, including a survey conducted among employees and a structured interview with representatives of management. The findings reveal that Marina Punat Group currently lacks a formally established HR department, which impacts the systematic and efficient execution of key processes such as recruitment, training, employee development, and retention. The main challenges include the recruitment of qualified personnel, ensuring professional development opportunities, and managing workplace atmosphere and employee motivation. Both employees and management recognize the significance of the HR function, particularly in supporting the organization’s strategic goals, such as improving employee satisfaction, optimizing work processes, and strengthening organizational culture. The study proposes the establishment of an HR department to standardize key processes such as selection, onboarding, training, and performance monitoring. Emphasis is placed on the importance of developing soft skills, enhancing interpersonal communication, and ensuring compliance with legal and regulatory requirements. By providing support to both management and employees, the HR function has the potential to significantly contribute to operational efficiency and the long-term development of the organization.