With an internal market strategy, employees are treated as internal customers who need to be convinced of the company vision and are valued as much as external customers. The goal of internal marketing has taken advantage of every aspect of internal business to ensure that it is able to deliver value to customers as much as possible. If a company can operate in a coordinated and standardized manner, it can provide a consistent experience for its clients. Inner marketing compared to the idea that customer relationships are based on their overall experience with that company, not just their experience with manufacturing companies. Each time a client communicates with employees to achieve this overall satisfaction. Everyone, from sales clerks to technical support specialists over the phone, helps shape that customer experience. Therefore, customer satisfaction is deeply dependent on the work of the company. Podravka d.d. conduct their internal marketing in the company in a very high quality and successful way, as shown by the results of the survey, which was filled out by Podravka employees themselves d.d. Corporate Social Responsibility has continuously encompassed the business of companies that have ethically behaved and contributed to economic development, while improving the quality of life of the workforce and their a families well as local communities and societies as a whole.