Tourism today represents one of the most important economic branches in the Republic of Croatia and makes Croatia one of the most visited tourist destinations in the Mediterranean. For tourism, it is crucial to regularly work on a product and to improve an offer, but it is equally important to work on product promotion. In a competitive market such as the Croatian tourism market, products with a well planned promotion plan and advanced promotional tools are better positioned. The main challenge is to identify the most effective methods of product promotion and this presents the basis for connecting the tourist with the ideal destination for him. However, the optimal combination of promotion tools can only be successful if the product, its price, and distribution channels fulfill their functions. The way a particular product can be presented on the market depends on the specifics of the product and its differentiation from the competition. This paper analyzes hotel "Korinjak", the first vegetarian hotel on the Adriatic coast with business longer than 20 years. The aim is to study their ways of promoting and methods used to communicate with targeted audiences, given that this hotel belongs to specific niche in tourism. In addition to studying the combination of promotion methods, the focus is on linking promotion methods and business outcomes over four business years. The financial indicators from 2014 to 2017 are interesting because each year has different approaches to promotion, which requires different budgets for promotional activities, but brings a visible change in the number of overnight stays. With content analysis and case studies, the author conducts a profound interview with the owners of "Korinjak", Sergej and Ratko Vlahov, on the issue of public relations relevance and promotion. At the very end of the paper, the author brigs conclusion with suggestions for improving the promotion.