The specific objective of the final paper was to examine the lobbying process in the Republic of Croatia, as well as to identify what type of knowledge and skills are crucial for Croatian lobbyists, what the lobbying process looks like and the role and importance of the Croatian Society of Lobbyists concerning the promotion and regulation of lobbying itself. Moreover, the paper was striving to demystify the lobbying profession in the Republic of Croatia (hereinafter referred to as the RH) by analysing the content of the website of the Croatian Society of Lobbyists (hereinafter referred to as HDL), as well as through in-depth interviews. Furthermore, an analysis was conducted of the history and theory of lobbying based on both the Croatian and international literature. The primary research was conducted in the form of in-depth interviews with seven relevant and influential lobbyists in the Republic of Croatia. Conclusions were reached on the type of competencies, knowledge and skills considered fundamental for lobbyists and on the differences in the lobbying process in the Republic of Croatia and in the European Union (hereafter the EU).A comparative analysis of lobbying in the Republic of Croatia and at the international level was conducted in addition to the analysis performed of the lobbying activities in the Republic of Croatia. The final paper was primarily focused on HDL, especially on exploring the methods of operation, the objectives, as well as the role and importance of promoting lobbying through the professional lobbying society in Croatia and the activities performed by the society. Conclusions were reached on the form of the lobbying process in the Republic of Croatia. In addition, the final paper identifies ways of influencing / lobbying exerted by the Croatian lobbyists and their most frequently addressed target audience. The conclusions and recommendations for further promotion and regulation of lobbying activities in Croatia were provided. The final paper consists of the most relevant literature on the subject matter, including the most recent instances of Croatia being mentioned in international literature for the first time concerning the subject matter, as well as what currently is the most comprehensive available manual in the RH for the future prospective professional lobbyists.