Glamping tourism is a modern trend of sustainable tourism that has seen a huge increase and growth in demand in recent years, but is not yet sufficiently developed in the mountainous part of Croatia. Gorski Kotar, as a region with extremely low tourist attendance, shows great potential for the development of glamping, thanks to its rich natural features, which are an essential prerequisite for glamping resorts. This master thesis seeks to determine the potentials for the development of glamping tourism in Gorski Kotar region, as well as to present recommendations obtained from the analysis of good practice examples of four European glamping resorts. Among the main objectives was to examine the demand for a stay in a potential glamping accommodation in Gorski Kotar. Research conducted through a survey questionnaire and attended by 139 respondents, showed that the interest in staying in glamping accommodation in Gorski Kotar is rather big, and the respondents almost unanimously confirmed that Gorski Kotar might become a more recognizable destination if glamping tourism were to develop. Thanks to the conducted research, it can be concluded that travellers are increasingly noticing the potential of glamping as a form of sustainable tourism, but also the enormous potential of its implementation in the area of Gorski Kotar. If glamping tourism in Gorski Kotar develops well, Gorski Kotar could become a recognizable tourist brand of the Republic of Croatia known for glamping holidays.