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undergraduate thesis
Organizacija događanja u zagrebačkom hotelu s pet zvjezdica
2018. urn:nbn:hr:146:532006
Šneller, Paola
VERN University

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Šneller, P. (2018). Organizacija događanja u zagrebačkom hotelu s pet zvjezdica (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:532006

Šneller, Paola. "Organizacija događanja u zagrebačkom hotelu s pet zvjezdica." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:532006

Šneller, Paola. "Organizacija događanja u zagrebačkom hotelu s pet zvjezdica." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:532006

Šneller, P. (2018). 'Organizacija događanja u zagrebačkom hotelu s pet zvjezdica', Undergraduate thesis, VERN University , accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:146:532006

Šneller P. Organizacija događanja u zagrebačkom hotelu s pet zvjezdica [Undergraduate thesis]. Zagreb: VERN University ; 2018 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:146:532006

P. Šneller, "Organizacija događanja u zagrebačkom hotelu s pet zvjezdica", Undergraduate thesis, VERN University , Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:532006

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Metadata
TitleOrganizacija događanja u zagrebačkom hotelu s pet zvjezdica
Title (english)Event organization in a five-star hotel in Zagreb
AuthorPaola Šneller
MentorAmelia Tomašević (mentor)
GranterVERN University
Zagreb
Defense date and country2018-03-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Upravljanje događanjima djelatnost je koja ima pozitivnu budućnost. Broj putovanja u poslovne svrhe povećava se zahvaljujući razvoju prometa pa je tako potražnja za dvoranama za sastanke, domjenke i razna događanja sve veća. Osim u poslove svrhe ljudi često organiziraju privatne zabave i domjenke izvan svojega doma. Hoteli su idealna mjesta za ovakve skupove jer osim dvorana nude smještaj, hranu i piće te mnoge druge dodatne usluge. Osim toga, hotel je mjesto na kojem se može upoznati važne ljude iz svih krajeva svijeta. U ovom je završnom radu, na primjeru hotela Sheraton u Zagrebu u kojemu je autorica obavljala stručnu praksu u više odjela, prikazana važnost imidža i imena koje hotel nosi. Istaknute su prednosti i nedostatci koje hotel ima u usporedbi s hotelima iste kategorije u Zagrebu. Također su navedeni poslovi kojima se bavi odjel prodaje i marketinga te navedena dva primjera događanja koja su bila organizirana u hotelu.
Abstract (english)
Event management is an industry with very bright future. There has been an increase in number of business travelers resulting in the growing demand for meeting rooms and event spaces. Except for business purposes, people often organize private parties outside of their homes. Hotels are ideal places for such gatherings because apart from the event spaces they also offer accommodation, food and beverages and many other services. Additionally, hotel is a place where important people from all over the world can be met. In this thesis, on the example of Sheraton hotel in Zagreb where the author did her internship, the importance of the brand name and image is explained. The advantages and disadvantages that hotel has compared to hotels of the same category in Zagreb are highlighted. As well as that the tasks of sales and marketing department and two examples of events organized in the hotel are shown.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:532006
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-04-19 12:58:16