Implementation of socially responsible way of doing business has become common practice with numerous companies for the reason it creates multi-dimensional benefits. Present day entrepreneurship sees socially responsible business as the foundation for achieving competitive edge on the market. Nowadays many a business research have proven how it is that precisely sustainable practices influence on the increase of operating income or market shares of certain companies, building up a corporate reputation at the same time making them more attractive for investments. Socially responsible business is becoming desirable in all business sectors, tourism included. The role and significance of socially responsible tourism practices can be interpreted as a response to all the more frequently raised issues regarding unsustainability of some of the bases of modern tourism. By continuous questioning the usage of water, sea, air, land, natural and cultural heritage etc., there is growing necessity for socially responsible interventions in order to prevent further exploitation of public goods and consequent decrease of the quality of life for the local community in a tourist destination. The analysis of Lešić Dimitri entrepreneurship displays a variety of initiatives of socially responsible business, such as treating their employees, caring for local community, sponsorships and donations to significant projects and events, as well as awareness for the environment. Lešić Dimitri Palace stands out as a rarely positive and inspirational example of how socially responsible business can enter into a truly philanthropic dimension.