Seasonality is a characteristic phenomenon in tourism and indicates the concentration of tourist flows in a relatively short period of the year. Croatia, as primarily summer destination, follows a pattern of seasonlity with one peak in the summer months when tourist capacities face a high concentratin of demand. The key problems are the large share of private accommodation where seasonality is most pronounced and small share of hotels and high-category accommodation that offer more that just accommodation and would attract guests outside the summer season. Another problem is that main tourist product is the „sun and sea“ and it is necessary to develop specific forms of tourism, especially those that do not depend on weather conditions. However, of the 7 Croatian coastal counties, some are more successful in devising strategies to attract guests in the pre and post season. One example of a successful and well-organised destination is the destination Mali Lošinj. Representative of the Mali Lošinj Tourist Bord was interviewed and tried to explain how they try to solve the problem of seasonlity in a systematic and planned way. Of all the coastal counties, Zadar County has the most pronounced seasonality. There are not enough hotels of high categorization, the tourist offer that would attract guests outside the summer season is small, especially in smaller coastal destinations, while the hinterland and islands are underused by tourists. Each destionation has its own specifics, but still, following the patterns of positive examples, Zadar County can improve its offer and extend its season, thus reducing the negative effects of pressure to only two months a year.