Exploring the problem in this paper is the impact of the Covid-19 virus on a company’s future. Following the pandemic, companies face the issue of the effectiveness of earlier strategic plans, as well as adaptive strategic plans to the new situation. The subject of the research is the analysis of the impact of the Covid-19 pandemic on strategic planning in the company Lavanda Mia d.o.o., with the aim of developing a model of strategic planning that will be applied in the further business of the company. The basic goal is to offer a strategic planning model for Lavanda Mia d.o.o. in a Covid-19 virus pandemic. The primary research was proven by the method of interviews with the owners of Lavanda Mia d.o.o., and sales managers. The primary research is based on an in-depth unstructured interview. In addition to the interview, internal documents and company data were also used. based on detailed analyzes, it concludes that the company already at the beginning of the Covid-19 pandemic recognized its own capabilities and directed its strategy towards untapped potential - web shop. It is certainly a positive example of a quick response to a new situation in which a decrease in sales is expected, as well as a decrease in revenue. In such conditions, the company, through strategic planning, increased sales revenues. The strategic plan proposed in this paper can serve as a guide for further action of the company in the direction of the set strategic goals. Included, based on the analysis, the company proposes a generic focusing strategy - focused differentiation.