With the evolution of media, more room was made for ethically incorrect behaviour. Because of that, media today face the downfall of influence over the general public. Every profession requires public responsibility, but that is especially true when it comes to journalism. Journalists are responsible for the information they bring public, so it is important to note just how crucial it is to follow ethical principles within media to preserve the trust of the general public and a positive image of the profession. Due to external pressures and hard maintainance of presence within the media market, there are increasingly more examples of unethical and controversial journalism. Ethical disputes, such as intentional exaggeration and innapropriate and malicious one-sided reportings from annonimous sources in order to ruin an individual or a group, represent everything that the Code of honor for Croatian journalists wants to avoid. Through examples of ethical practice and analysis of earlier studies on the subject of ethical disputes, the frequency of set disputes is shown in this paper.